My name is Marcelo Pereira Magnere, I am a coffee lover, quality specialist and private consultant, focused on using coffee quality (arabica and canephora) as means of improving smallholder coffee farmers livelihood around the world. I have had the privilege and fortune to work for several years at different international developing projects in coordination with private companies and NGOs that include, Coffee Quality Institute (CQI), ACDI/VOCA, Technoserve, Winrock International and USAID in different countries around East Africa, Asia and Central/South America. The main objective has always been the de-commoditization of coffee through quality improvement as a way of adding extra value and competitiveness in the international market, regardless the volume of coffee being produced. Specifically, the production of Specialty coffee.